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To attract advertisers for your lawyer directory, of course you should try to get your website listed in the search engines either through search engine optimization or pay-per-click listings. You can also advertise your directory in industry- specific publications and classified ads. Another useful method of attracting advertisers for a lawyer directory is to obtain a mailing list or phone list of lawyers who fit into your target market and to contact them either through telemarketing, direct mail or email marketing to try and sell ad space in your lawyer directory. Using the search engines is by far the best method for marketing to consumers who will be seeking the information contained in your lawyer directory.